Extended-stay: How are brands adapting to market changes?

The very intense investment focus in the extended-stay market has narrowed into upper-economy/lower-midscale positioning, said Mark Skinner, partner at the Highland Group. “That's where most of the growth is centered where previously it was more broad-based,” he said. “The fastest growing brands are all in squarely in the mid-price select.

Hotel Management

The US hotel markets that could stand out or underperform in 2025

Every day brings about the daunting question of "What's next?" and for hoteliers looking ahead to the new year, that question is even bigger.

CoStar

Five questions and answers for the US hotel industry in 2025

“Stay alive to ‘25” was a common refrain heard at industry conferences over the last two years. Now that 2025 is upon us, here are some topics to think about, plan for and maybe even worry about a little.

CoStar